At the beginning of September, the food industry ushered in another marketing news.
Recently, Youchen Food officially announced that it invited the "national goddess" Tong Liya to be the brand spokesperson. It is reported that the hiring of celebrity endorsements is an important measure of Youchen after the product strategy upgrade, or through the brand image upgrade, the formation of a "new two-wheel drive" model of product power and brand power.
Hand in hand with Tong Liya, enhance brand influence
When it comes to Tong Liya, I believe that people will not be unfamiliar.
From the emergence of "Beijing Love Story" to the brilliance of "Dancing Student", Tong Liya has constantly refreshed her report card, and has brought surprises to the audience again and again through cross-border business for many times.
It is understood that Youchen Food held hands with Tong Liya this time, and attached great importance to its sunny and healthy brand image: she is an excellent actor, an excellent dancer, and her strength is extraordinary; Her personal image is sweet and affinity... Such a personal image is very consistent with the brand proposition of "quality and deliciousness, enjoy life" of Youchen Foods. Through the endorsement cooperation with Tong Liya, it will also further enhance the brand influence of Youchen Foods.
Speak for "quality" and let "deliciousness" enter more families
From the launch of the golden item of Youchen meat muffins ten years ago, to the continuous promotion of the "Meat Floss+" strategy today, Youchen Foods has always regarded "quality" as the top priority. Such a quality original intention also impressed Tong Liya, and finally promoted the cooperation between the two sides.
It is worth noting that in the process of promoting the "Meat Pine+" strategy, Youchen Food actively moves closer to young people, while upgrading the strategy, improving appearance and enriching taste, it creates a more personalized and trendy brand image, and puts forward the concept of "delicious idealist" to enhance the stickiness between the brand and young people. The invitation of Tong Liya as a brand spokesperson undoubtedly boosted the strategic promotion of Youchen Foods.
At the same time, taking advantage of Tong Liya's national popularity and personal affinity, Youchen's "Meat Pine +" series products can expand consumer groups and consumption scenarios, enter more family consumption, and make the product concept of "meat floss + baking, more flavorful" deeply rooted in the hearts of the people.
The brand has been completely renewed, and an industry movement has been launched
On the occasion of the official announcement, Youchen Food also carried out a comprehensive brand renewal and upgrade, launching a brand campaign in the whole industry in an online and offline linkage.
In the form of online and offline linkage, Youchen Food launched a brand campaign in the whole industry: online, the private domain platform (Weibo, official account, official website, dealer service system, and e-commerce flagship store) of Youchen Food simultaneously voiced, and at the same time resonated with major media at the same frequency, completely releasing the brand voice; Offline, cooperate with national distributors, update channel terminal materials in the first time, and convert brand voice into market sales.
Of course, Youchen Food's big investment in brand building has also provided strong support for the majority of distributors, enhancing their confidence and determination to become bigger and stronger.
Play in the Mid-Autumn Festival and surprise the majority of consumers
September has arrived, and the Mid-Autumn Festival is in sight. While officially announcing Tong Liya as the brand spokesperson, Youchen Food also sent another surprise to consumers.
It is reported that in order to meet the upcoming Mid-Autumn Festival sales season, Youchen Food cooperates with distributors on the one hand to make all-round efforts at the channel terminal to create a festive consumption atmosphere; On the other hand, for consumers, Youchen Food has also carefully prepared Mid-Autumn Festival benefits, and will hold a grand lottery to give away gift packages, including the exquisite 40-year limited Mid-Autumn Festival gift box of Youchen Food. When the moon is full and the Mid-Autumn Festival is full, the family is reunited. I believe that the delicious accompaniment of Yochen food will increase more joy and enjoyment.
The official announcement of Tong Liya as the brand spokesperson kicked off the upgrade of the Youchen Food brand. It is foreseeable that in the process of continuing to promote the strategic layout of "Roufeng+", Youchen Food will give full play to Tong Liya's star potential to provide consumers with more good products with both quality and deliciousness. In this regard, we will continue to pay attention to it and bring you follow-up reports.