Yesterday (November 3), the groundbreaking ceremony of Youchen Food's Pengzhou production base was held. It is reported that this is the largest production base of Youchen Food in terms of planned construction area. After it is officially put into operation, the base will produce bread, cakes, pies and other kinds of products, which will comprehensively enhance the supply speed and efficiency of Youchen Food to the southwest region and also play a good complementary role to several other bases for production and supply.

Food board noted that, in addition to the large investment in Pengzhou production base, youchen food recently there is a heavyweight action worthy of attention - "good point" brand ushered in a new upgrade. Since the debut of Tianjin Autumn Sugar last year, the "Good Point" brand has shown remarkable growth. The new upgrade, "good point" is based on what market insight, and released what industry signals?

Refresh:

The image connotation is double-enhanced, helping the terminal to move

On the basis of insight into the aesthetic preferences of a new generation of young people, "Good Point" has comprehensively upgraded from external image to internal value, and helped the terminal to sell with a new image.

On the one hand, the "Good Point" LOGO has been updated from the previous red color to a sunshine orange that symbolizes positive vitality and warmth, and the round design is fuller and more tense; On the other hand, "Good Point" especially extracts the familiar cognitive symbol - polka dot elements, which not only cleverly echoes the "point" of "Good Point", but also emits vitality and positive energy with sunlight waves, triggering emotional resonance of consumers.

Not only that, the sun element of "Good Point" and the meniscus element of "Youchen" complement each other, which means that Yuchen Food is committed to providing consumers with higher quality pastries and satisfying people's yearning for a better life.

Empowerment:

Dual-brand, dual-track operation, opening up a larger market space

For this "good point" brand renewal, Youchen Food has attached great importance to it.

In the post-pandemic era, food companies have carved out new growth curves, and Youchen Foods is no exception. After the launch of the "Good Point" brand last year, it has become one of the engines of Youchen Foods' performance growth. Through the renovation and upgrading of the "Good Point" brand, Youchen Food has further consolidated the strategic model of dual-brand and dual-track operation, empowering more distributors.

At present, "Good Point" has gradually applied new brand elements to product packaging, and has produced a series of marketing materials on related themes that are widely used in terminal channels, aiming to create "visible" brand strength. More importantly, the brand renewal of "Good Point" has expanded the product capacity and category width of Youchen Food for more intended distributors, and further opened up the imagination of the baking market.

Set sail:

New layout, new future; New "good point", new journey

It is worth noting that while the "Good Point" brand renewal is underway, the product layout of "Good Point" is also continuing to increase.

In the past year, the Rubik's Cube toast under "Good Point" has made great progress, not only in major channels across the country, but also won the full recognition of dealers and consumers; Taking this brand renewal as an opportunity, "Good Point" will launch more new products in the future to bring health and deliciousness to consumers.

New layout, new future; New "good point", new journey. The foundation stone of Pengzhou production base marks the continuous improvement of the production capacity layout of Youchen Food nationwide; The renewal of the "Good Point" brand has also made the brand matrix of Youchen Food increasingly stronger. From the "production side" to the "brand side", we inject fresh vitality into the continuous growth of Youchen Foods. The future is worth looking forward to; Wonderful, keep going!