The ITI International Taste Medal 2021 was announced recently, and Yusen Meat Loaf and Yusen Magic Toast both won the "Oscars of the Tongue" award, making Yusen a worthy winner.
The iTi International Taste Medal is judged by a panel of over 200 chefs and master sommeliers from more than 20 countries, without knowing the name, brand or origin of the product. During the judging process, the wines were assessed and scored according to five sensory dimensions: first impression, sight, smell, taste and texture, making it clear that the awards are of high quality.
It is proven that the products of Youchen are the best. In addition to the awards for Youchen Meat Loaf and Youchen Magic Toast, Youchen's new Meat Loaf and Seaweed Toast has also conquered countless distributors with its excellent quality and distinctive selling points, and has become an instant hit at channel terminals.
Wu Yunzhong of Xiamen Minzhong Trade: optimistic about new products, from "small fights" to "increase the intensity"
Since a few years ago, Wu Yunzhong, General Manager of Minzhong (Xiamen) Trading Co Ltd, has been cooperating with Youchen, but in his words, it was basically a "small-scale" cooperation. From the second half of last year, Wu decided to increase his cooperation with Youchen, which was directly triggered by the appearance of Youchen's meat and seaweed toast.
According to Wu Yunzhong, he saw a sample of Meat Loaf Seaweed Toast from Youchen's business manager in October and thought the concept was fresh at the time. From meat puff pastry to meat puff bread, Youchen continues its genetic heritage of explosive products and insists on real ingredients, with every strip of meat puff clearly visible, making this new toast "full of texture". In terms of taste, compared to similar products in the market, which are all about sweetness, Yushen's seaweed toast has a slightly salty flavour, making it recognisable to the taste buds.
At present, Wu Yunzhong's main channels include community convenience stores, etc., and the new products have been initially rolled out. In 2021, Youchen Meat Loaf and Seaweed Toast will become Wu Yunzhong's main product, for which he also has three major plans: firstly, to continue to develop new outlets to increase the product's stocking rate; secondly, to strengthen terminal publicity to enhance product awareness; and thirdly, to invest heavily in vivid displays to further boost product sales.
Zhengzhou Chuanteng Trade and Commerce, Yijia: Jinan Autumn Sugar "first bonding", the convenience system "see the real chapter"
As a big businessman in Zhengzhou, Dai Yijia, General Manager of Zhengzhou Chuanteng Trading Co Ltd, rarely attends sugar and wine fairs anymore. But it was a chance encounter at last year's Autumn Sugar in Jinan that led to a relationship with Youchen's Meat Loaf and Seaweed Toast.
"At that time, I chose three of Youchen's new products: Magic Cube Breakfast Toast, Sea Salt Cheese Bread and Meat Loaf Seaweed Toast, of which I was most optimistic about Youchen Meat Loaf Seaweed Toast." Youchen's meat and seaweed toast soon became one of his "trump cards", with sales exceeding more than 1,000 units in the first month of agency, which is a stunning result for a new product.
According to Yijia, Zhengzhou Chuanteng Trade is mainly a quantitative agent, covering the major local convenience store chains, and is quite "picky" about the brands it works with. However, it is clear that Youchen's reputation in the industry is not in question, and the deliciousness of the meat loaf and seaweed toast is also very much appreciated by Yijia. "In terms of toast bread alone, Youchen's meat and seaweed toast is the best I've ever had, and that's what impresses me the most."
At present, Youchen's meat and seaweed toast is gaining fame in Zhengzhou's convenience series, and "it sells 70,000 to 80,000 a month in Meijiya alone". The company plans to open several new convenience systems in 2021, as well as enter more campus channels, so that Youchen's meat and seaweed toast can make a qualitative leap in sales.
Pan Jiancheng of Hangzhou Yugang Trade: With differentiation and class, it's easy to sell a few thousand cases a month
When Youchen first launched its first quantitative packs, Pan Jiancheng, General Manager of Hangzhou Yugang Trading Co., Ltd, took an instant liking to Youchen and became one of the first distributors in Zhejiang. Over the past 10 years, Pan has not only made Youchen meat puff pastry an ace product in Hangzhou's campus channel, but has also formed a deep friendship with Youchen.
When Youchen Meat Loaf Toast was launched in November last year, Pan once again jumped on the bandwagon, both because of his knowledge and trust in Youchen's quality, and because the product made him find his heart sing again. He believes that the product has two main selling points: firstly, it is innovative, with "meat pine + seaweed", differentiating itself from other homogenous toast products; secondly, it is classy, giving a "sense of value" that is visible to the human eye.
It is no coincidence that Yoshen's seaweed toast with meat puffs has become an instant hit. The unique "double-layer filling" process and the real material of tender meat pine give consumers a more three-dimensional and richer taste experience! Although the work is complicated, we do not dare to save labour. As people in the industry say, quality and taste are the hallmarks of Youchen!