As the saying goes, "Food is the key to people's livelihood, and food is the key to safety. With the development of the times, people's consumption needs have long been upgraded from "having enough to eat" to "having good food", which has put forward higher requirements for quality and safety.
In 2021, Youchen's egg yolk pastry has been inspected and approved by the Korean Customs, and Youchen's meat puff pastry has been approved by the US FDA and cleared customs in the US, making it a representative of domestic enterprises exporting meat-containing food products to the US.
Youchen Meat Loaf, the voice of good taste and quality
As we all know, Youchen has always been known for its "strong technology research and development" and "strict quality control", and the successful entry of Youchen meat puff pastry into the US market is entirely due to its strength.
It is reported that in 2011, Yoshen Meat Loaf was successfully developed and launched on the market through an e-commerce platform, quickly capturing the taste buds of consumers with its "crispy, salty and sweet, thin and filling" selling point. In the following ten years, Youchen meat puff pastry has been launched in multiple markets and channels, becoming a popular product in international and domestic large chain supermarkets, casual snack systems, convenience systems and other channel terminals.
Food Board understands that the reason why Youchen meat muffins are among the most popular products in the channel is due to its "artisan" concept and strong craftsmanship. Each Youchen meat loaf goes through 15 processes and 95 procedures, including five steps of filling, eight steps of forming and seven stages of baking, to polish every step of the process and create the "face" of meat loaf in the casual bakery market with both taste and quality.
Always leading, always breaking through
In the past decade, Youchen Meat Loaf has been innovation-driven and quality-led, setting a number of records in the meat loaf category: it is the core drafting unit of the meat loaf industry standard, which further promotes the optimization and upgrading of the meat loaf industry structure and fills the gaps in the industry standard; it is the first to obtain meat loaf export certification and has passed more than 100 strict export quarantine inspection items; it has been exploring overseas markets since 2016 and has been legally and formally exporting to Australia for five years, and has successively entered the markets of Indonesia, the Philippines and the United States ......
According to industry experts, Youchen's strong presence in overseas markets not only responds to the national "One Belt, One Road" strategy with practical actions, but also further enhances the brand value of Youchen Foods and achieves a healthy development of domestic and foreign double cycle.
Landing in the U.S. market, another important addition to the overseas map
It is noteworthy that Youchen Meat Loaf has been officially approved by the US Department of Agriculture in addition to the FDA approval, and the product has been officially cleared for customs in the US.
From the information obtained by the Food Board, although the product is located in the US market, Youchen meat muffins are still doing well in terms of vivid displays at the terminals, with product stacks and shelf displays full of a strong oriental flavour; and from the feedback of local consumers, the unique taste of Youchen meat muffins is very much in line with their consumer habits, making them a "sought-after" product among Chinese products. The feedback from local consumers is that the unique taste of Youchen meat puffs is very much in line with their habits, making them a "sought-after" product among national products.
According to the feedback from the US market, the company will increase its export efforts in the coming period, striving to cover more Chinese cities and communities, so that more overseas Chinese can enjoy the quality and deliciousness from the motherland.
Here, Food Board also sincerely hopes and expects that more and more national products with both quality and taste will come out of China, just like Youchen meat muffins, and win the recognition of the international market with their hardcore strength, showing the charm and elegance of national products on the world stage.