Recently, the official announcement of the National Sugar and Wine Association said that Chengdu Spring Sugar, originally scheduled for March 24-26 this year, will be postponed to April, and the specific time will be notified separately. The food board learned from Youchen Foods that although there was a delay, their plan to participate in Spring Sugar remained unchanged, and the preparation of new products was in order.

At this year's spring sugar, what new products will Youchen Food launch and what kind of supporting actions will attract the attention of many food people.

Fight Spring Sugar Again, Youchen Food focuses on "Meat Pine +"

As we all know, with the improvement of living standards and the popularity of Western-style catering, China is entering the "baking era". The tastes of consumers, especially young people, tend to change, and the demand for innovation in bakery products is getting higher and higher, and the research and development of products with "deliciousness + health + high value" has become one of the breakthrough points of the collective efforts of the whole industry.

According to the information obtained by the food board, Youchen Food, which will soon appear in Chengdu Spring Sugar in 2022, will clearly focus on the "meat pine +" card: on the one hand, since Youchen Food officially proposed the concept of "meat pine +" last year, market feedback and channel feedback have been good, and "meat pine +" has also become the strategic focus in the next few years; On the other hand, according to the data report of authoritative research institutions, "meat floss+" contains huge market potential, which is also in line with the development trend of segmentation and specialization of the baking industry.

There are indications that Youchen Food will continue to launch new products of "Meat Floss+" in Chengdu in 2022, opening a new round of meat floss baking trend.

Strategic upgrade, from concept initiator to category booster

In fact, as early as last year's spring sugar period, the "meat floss+" layout of Youchen Food has already appeared.

At that time, Youchen Foods launched a new product of "meat muffle roll cake", which was carefully selected and tender meat floss, with a classic taste, which was unanimously recognized by on-site distributors; Before that, the pork pine nori toast was also impressive with its outstanding quality and distinctive selling points.

After a full year of precipitation, Youchen Foods' "Meat Pine+" product matrix has become more and more abundant, and there are new thinking and upgrading of the "Meat Pine+" strategy. The food board learned that in 2022, Youchen Food's positioning will advance from the initiator of the concept of "meat pine +" to the promoter of the "meat pine +" category, driving the entire industrial chain into a stage of high-quality development.

"Good point" set sail, and the new spring sugar product was placed on high hopes

It is worth mentioning that as a sub-brand that Youchen Food focused on building last year, the performance of "Good Point" in this spring sugar has also been placed on high expectations in the industry.

In the context of the era of consumption upgrading, "Good Point" not only inherits the concept of "deliciousness and quality" of Youchen Foods, but also is closer to the dual needs of a new generation of consumers for quality and emotion: the "good point" of a pun not only represents "good quality pastry", but also satisfies people's yearning for a better life, not just delicious in taste. The brand proposition of "Good Point" is "good quality, better life", which accurately meets the consumption characteristics and consumer needs of the current era, and is easy to trigger the emotional resonance of consumers.

It is reported that for the building of the "good point" brand, Youchen Food has adhered to good raw materials, good craftsmanship and good design from the beginning, aiming to provide consumers with better quality enjoyment, which is also in line with the value proposition of "quality and deliciousness, enjoy life" of Youchen Food. So, after the popularity of Rousong Xiaobei in last year's autumn sugar, what new products will "Good Point" launch this spring sugar? I believe that many people are full of expectations.

The postponement of spring sugar has put a test on the coping strength of food companies. It is reported that although the specific time of Spring Sugar has not yet been finalized, Youchen Food has already locked the prime position of the two exhibition halls of Chengdu Xinhua Hotel and Bayi Hotel, and will sincerely invite dealers from all over the country to visit and communicate. We have reason to believe that Youchen Foods will once again submit an outstanding answer.