This autumn sugar, Youchen Food can be described as a series of war reports: double exhibition halls attack, attracting countless high-quality distributors consulting agents; bloomed the "Food Oscar" and won the "Meat Pine+" category coordinate award; Continue to promote the "meat pine +" strategic layout, and win high praise from the industry...

During this autumn sugar period, Youchen Food also has another big move that has attracted attention: officially releasing a new sub-brand "Good Point" and opening a new growth curve.

Adapt to the wave of consumption upgrading and meet the demand of "good points"

Marketing China (2021) believes that China's consumption growth rate in the next decade will not be less than 6%, and most of the increase will come from the new middle class.

With the construction of a moderately prosperous society in an all-round way, the per capita income level is increasing, the scale of the new middle class is expanding, and China's consumption is upgrading from "eating enough" to "eating well". At present, the consumption choices in front of the new middle class have become more numerous and more complicated. This has allowed them to begin to shift from "having more" to "having better", putting forward higher requirements for consumer quality.

In the context of the industry of consumption upgrading, the sub-brand "Good Point" not only perfectly inherits the concept of "deliciousness and quality" of Youchen, but also is closer to the dual needs of the new generation of consumers for quality and emotion: the "good point" of a pun not only represents "good quality pastry", but also satisfies people's yearning for a better life. The phrase "good quality, better life" is very brand appealing.

The debut of the "Good Point" new product creates a new benchmark for quality and deliciousness

During this year's autumn sugar season, the "Good Point" series made its new product debut, and the Youchen small shell meat pine cake and the Youchen milk yolk bun handed over a very bright report card.

Among them, Youchen Xiaobei Meat Pine Cake draws creative inspiration from the popular Internet celebrity "Meat Pine Scallop", relying on the advanced production equipment and innovative production technology of Youchen Food to achieve a comprehensive upgrade of health and deliciousness, the product is based on "salty" and "soft", the selection of head water is tender seaweed, the meat floss content is ≥10%, which makes people have endless aftertaste; The surface of the yolk bun is sprinkled with excellent milk powder, the protein content of a bag of products is ≥ an egg, and the soft and sticky taste and rich nutrition complement each other, which left a deep impression on the on-site dealers.

For the creation of "good points", Youchen Food has adhered to good raw materials, good craftsmanship and good design from the beginning, and by creating a new benchmark of health and deliciousness, every distributor and consumer can truly feel the brand proposition of "good points": good quality and better life.

Tong Liya speaks affectionately and makes "good points" a habit

It is worth mentioning that as the brand spokesperson of Youchen Food, the sunny and healthy personal image of popular actress Tong Liya perfectly interprets the brand connotation of "good point". At the same time, with popular film and television works such as "Beijing Love Story" and "The Wind of Langya List", she has become the "family idol" of many Chinese families.

As we all know, household consumption has become the main theme of the current consumer market, and presents three major trends such as appearance, quality upgrading, and personalized social networking. While launching the "Good Point" sub-brand, Youchen also creatively created the concept of "Delicious Idealist", constantly consolidating its delicious, personalized and trendy brand image, and further strengthening its concept reach and brand influence in the field of home consumption.

By holding hands with Tong Liya, with her national affinity and star appeal, the "Good Point" brand can also enter more Chinese families, making "loving family choose a good point and love yourself to eat well" become a living habit of consumers, especially young people.