Just now, the 15th China Food Industry Growth Star Award Ceremony was grandly concluded at Holiday Inn Tianjin Meijiang Center.
As the backbone of the baking industry, Youchen Foods, which was very vocal before the meeting, lived up to expectations and successfully won the "Meat Pine+" category coordinate award. As the award speech of the organizing committee said: from creating the "super IP" of Youchen meat muffins to opening the "meat floss+" strategic layout, Youchen Food has led the "meat floss+" era through category innovation.
Chasing the deer and shining the "Oscar of the food industry"
As we all know, as the "Oscars of the food industry", this conference has always been well-known in the industry for its high specifications, wide coverage and great influence.
Through industry audition, network screening and expert selection, the organizing committee will commend the annual representative enterprises and products every year to promote the high-quality development of the food industry. In the past fifteen years, many bigwig-level star companies have come out of here. This year, it not only attracted more than 30 industry media to report on the scene, but also won the strong participation and attention of capital, enterprises and distributors.
After fierce competition and competition, Youchen Food successfully achieved a high position in the "Rou Song+" category, fully demonstrating its own brand value and category innovation, and further conveying the brand concept of "Rouxue+, Youchen Home" to the public.
Leading "Meat Pine +" and Strengthening the "Friendly Family"
In fact, the intensive cultivation of the "meat floss +" category began several years ago.
From the "deep" intensive cultivation of a single explosive product to the "width" extension of the meat floss category, Youchen Food has always adhered to the product proposition of "meat floss + baking, with more material and more flavor", and built an increasingly large meat floss matrix. In an interview with the media, You Xiaowen, president of Youchen Foods, emphasized that in the next three years, Youchen Foods will continue to promote the "meat pine+" strategy, and the goal is to create one or more "Youchen meat muffins"!
In September this year, Youchen Food hired popular actress Tong Liya as a brand spokesperson, opening a "new two-wheel drive" model of product power and brand power, and also providing strong empowerment for its "meat pine+" strategic layout. With Tong Liya's national popularity and star influence, Youchen's "Rousong+" series products can enter hundreds of millions of Chinese families more smoothly, and at the same time, it also subtly allows consumers to equate "Rousong+" with "Youchen's family".
The product matrix was further expanded, and the new product of "Youchen Xiaobei" was launched
It is worth noting that as one of the latest achievements of the "meat pine +" strategic layout, the new product "Youchen Xiaobei" of Youchen Meat Pine was also released for the first time in this autumn sugar.
It is reported that Youchen Food draws creative inspiration from the popular "Rouchen Xiaobei" cake, relying on its own advanced production equipment and innovative technology, after continuous polishing and upgrading, it has launched this "Youchen Xiaobei" meat muffin cake. The new product is based on "salty" and "soft", selects milk powder imported from New Zealand, adopts the whole egg beating process, and the meat floss content is ≥10%, with outstanding taste and endless aftertaste. At the same time, there are two forms of wrapping and similar pudding in the packaging design, so that every consumer can more conveniently enjoy the delicious taste of Internet celebrity explosions.
Judging from the on-site feedback, the majority of dealers of "Youchen Xiaobei" meat muffin cake have been generally praised. Some distributors bluntly said that Youchen Food's advantages in the layout of meat floss products are too prominent, this new product not only upgrades in nutrition and taste, but also creative packaging is eye-catching, so the first time to decide to choose an agent.
"Double booth" attacked, autumn sugar investment success news frequently
It is not difficult for careful people to find that this time participating in Tianjin Autumn Sugar Youchen Food once again chose the "double booth" to attack, and carefully set up exhibitions in the St. Regis Financial Street store and Social Hill International Conference Center to welcome dealers from all over the country to come and negotiate.
In the past three days, with high-quality and selling products, the comprehensive promotion of the "meat floss+" strategy, and the investment promotion policy that benefits the whole country, the on-site distributors of Youchen Food booth have been endlessly popular and have caused a lot of sensation. According to incomplete statistics, in just three days, Youchen Food has made frequent successes, harvested hundreds of in-depth intentional customers, and signed contracts directly on the spot.
Although Tianjin Autumn Sugar is not yet over, the two-pronged Youchen Food that won the grand prize and attracted investment has undoubtedly become a big winner. It is foreseeable that with Tianjin Autumn Sugar as the starting point, Youchen Food will continue to lead the wave of the "meat floss+" era in the food industry in the future, and provide consumers with more good products with both health and deliciousness.